We are a Food & Beverage (E-commerce) company our goal was to boost organic traffic and sales for a Dutch food delivery store offering snacks and healthy meals.
Objectives
- Improve organic visibility in Google Netherlands.
- Increase CTR through optimized titles and product descriptions.
- Build domain authority with quality backlinks and local listings.
Performance Summary
Total Clicks: 1.59M | Impressions: 31.5M | CTR: 5.1% | Avg. Position: 21.7 | Timeline: Oct 2019 – Dec 2020
Strategy
- Optimized Dutch-language keywords & product pages.
- Published food blogs and recipe content with internal links.
- Improved site speed, mobile design & local SEO setup.
- Gained backlinks from Dutch food bloggers and directories.
Results Achieved
- +220% organic clicks (2K → 6K daily).
- 31.5M impressions and strong Q2 2020 growth.
- CTR improved to 5.1%, with multiple top-10 rankings.