mxmenu.net is a digital restaurant menu and food-service platform designed for businesses across Mexico. Despite offering a useful service, the website needed structured SEO, improved authority, and stronger visibility in Mexico’s highly localized search landscape.
Digital Sprouter Agency was hired to increase organic traffic, improve local keyword rankings, and strengthen the site’s authority within 45 days.
Campaign Objectives
- Grow organic traffic within Mexico
- Improve ranking positions for Spanish food-service keywords
- Enhance authority score through strategic link acquisition
- Strengthen technical SEO to support long-term growth
- Build a niche-specific presence across restaurant and food-service search queries
Strategy & Implementation
Local Keyword Targeting
- Identified low-competition, high-intent Spanish keywords using SEMrush & Google Suggest
- Targeted regional queries such as “menú digital para restaurantes”
- Expanded keyword clusters for menus, QR menus, and restaurant digital tools
This provided the foundation for capturing traffic exclusively from Mexico.
On-Page SEO Optimization
- Updated meta titles and descriptions for clarity and engagement
- Implemented structured data (Local Business Schema)
- Improved content layouts for readability and better user experience
- Strengthened internal linking to increase topical authority
We conducted a full on-page audit and implemented improvements that boosted relevance,
CTR, and ranking stability.
Authority Building & Backlink Strategy
- Acquired backlinks from restaurant directories, local food blogs, and Spanish industry sites
- Prioritized contextual, niche-relevant links
- Maintained quality-first approach rather than high volume
This contributed to a consistent rise in the website’s authority score.
Technical SEO Fixes
- Improving mobile usability and load speed
- Updating sitemap and robots.txt for cleaner crawling
- Fixing major SEMrush audit issues (90%+ resolved)
- Ensuring technical consistency for future scalability
We reinforced the site’s technical foundation to support indexing and enhance performance.
Results After 45 Days
- Organic Traffic: 10.3K → 13.5K (+3.2K)
- Organic Keywords: 3.2K → 4.8K (+1.6K)
- Top 3 Keywords: 89 → 125 (+36)
- Authority Score: 25 → 32
- Backlinks: 1.1K → 1.8K (+700)
- Referring Domains: 203 → 332 (+129)
Country-wise Traffic Distribution
| Country | Monthly Traffic | Keywords | Traffic Share |
|---|---|---|---|
| Mexico | 13.5K | 4.2K+ | 100% |
| Others | Negligible | – | 0% |
Insight:
All organic traffic originated from Mexico, confirming the effectiveness of hyper-local SEO targeted toward Spanish-speaking restaurant businesses.
Key Insights
- Hyper-local search strategies generate strong, reliable results in niche industries
- Language + location-specific keyword targeting creates high intent traffic
- Steady backlink acquisition improves authority score even in competitive markets
- Strong technical foundation accelerates overall ranking growth
Conclusion
Through a focused combination of local keyword targeting, on-page optimization, technical improvements, and quality link building, Digital Sprouter Agency successfully strengthened mxmenu.net’s visibility in the Mexican market within just 45 days.
The website now benefits from consistent organic traffic, improved authority, and a dominant presence in the restaurant and food-service search landscape.